Everyone wins with Blue KC’s sports partnerships

Blue KC partners with Kansas City sports teams to improve our communities through education and recognition. Together, we’re changing the game by changing the conversation around mental health issues, recognizing the stars who are making a difference in their communities, and more.

Be part of our game changing partnerships

It’s no secret Kansas City loves to cheer on our teams and each other. That’s why Blue KC champions community well-being through impactful sports partnerships. By raising awareness of behavioral health challenges and promoting access to resources, we empower individuals to seek help when they need it. Additionally, our recognition programs honor key community contributors, fostering a culture of support and gratitude.

Our Blue KC Kansas City Royals partnership addresses the stigma of mental health

Blue KC community partnerships in Kansas City include Shut Out the Stigma, a program in collaboration with the Kansas City Royals that aims to destigmatize behavioral health challenges. Shut Out the Stigma helps parents, coaches and teachers understand the important role they play in the lives of today’s youth and gives them tools to improve kids’ behavioral health. Team up for this important cause and join us in breaking down barriers to seeking help.

“Our goal is to spread awareness about youth athlete mental health and how we as parents, coaches and teachers play one of the most important roles in their lives.”

Christina Lively | Blue KC Chief Marketing Officer

Blue KC and the Kansas City Current tackle behavioral health issues

Blue KC believes that mental health is a key component to overall health. That’s why we partnered with the Kansas City Current to found Sideline the Stigma, a program committed to combating the stigma surrounding mental health. By hosting mental health support services in Kansas City, we strive to promote a more compassionate and inclusive community for those facing behavioral health challenges.

60%

of kids with major depression do not receive
any behavioral health treatment

2nd

leading cause of death for children aged 10-14 is suicide

1 in 5

adults experience mental illness each year

Join us in honoring the coaches who make an impact in your community

In partnership with the ‘C’ You In The Major Leagues Foundation and the Kansas City Royals, Blue KC Coaches With Character recognizes local amateur coaches who embody leadership and community service. Through nominations submitted by fans, we honor the coaches who make a positive impact on and off the field, making Kansas city a better place to live, work and play. If you know a coach who is making a difference in the lives of their players and community, we invite you to nominate them to receive the recognition they deserve.

Celebrate the teachers and students who make a difference in your life

Each season we team up with Sporting Kansas City to celebrate outstanding students and te achers who make Kansas City a better place to live, work and play. Nominated by fans and recognized during home matches at Children’s Mercy Park, honorees enjoy VIP experiences and special perks, highlighting their invaluable contributions to our community.

First responders are the first people we’d like to thank

When faced with danger, first responders always answer the call, protecting our community while saving countless lives in the process. Blue KC and the Kansas City Royals salute these brave individuals who put themselves on the line each day. Answering the Call honorees are selected from first responders who make a difference in the community. Throughout 2024, six courageous first responders were honored for Answering the Call.

Blue KC and the Kansas City Current honor individuals blazing the trail for women.

Launched during the 2024 season, Blue KC and the Kansas City Current have teamed up to create the Blue KC Gamechanger program. This is an exclusive program highlighting local individuals blazing the trail for all women across the Kansas City area. A Blue KC Gamechanger inspires bold ambition in all their work, enriching the community around them, and enacting positive change through intentional action.

You can make a difference by supporting our community and nominating a worthy individual to be the next Blue KC Gamechanger!

Want to know more about Blue KC’s impact on the community?