The goal of you controlling your health data is to open options for how you can make better use of your data. If you want to find out who sells a prescription for the lowest price in your area or a list of nearby pharmacies that accept your insurance plan there is an app that can help. If you want to see your latest health care expenses or your remaining deductible there is an app for that. Many of these things can already be found in your member account, but should you desire to access this through a third-party application that also accesses your health care records from your physician, interoperability will help make that possible.